Watching what’s happened to some well-funded “big ideas”, I’ve been thinking about how this illuminates our own tech GTM experiences. Debacles like crypto’s $2T decline over 2022 or Softbank’s irrational […] The post Why Context and Quality in Lead Gen Beats Higher Volumes at Lowest Cost appeared first on TechTarget.
A lot is said about the benefits of ABM, but less is said around the effort ABM requires. ABM is often more work per account than other marketing activities because […] The post 3 Ways to Use Intent Data to Improve ABM Outcomes appeared first on TechTarget.
Data shows that B2B buying decisions are made by collaborative groups – and the number of people within these buying groups is growing. According to Gartner, an average of 11 […] The post Multi-Threading: Successfully Bring Buying Teams Together appeared first on TechTarget.