Data Driven Customer Retention Strategies

Data driven marketing strategies supported by customer insights can significantly boost the customer experience, leading to higher customer retention rates. Each customer, or customer segment, is unique, and it is necessary to understand the behaviors and needs of each segment to truly connect with them on a personal level that keeps them coming back for…

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Real-Time Big Data Analytics

Businesses today rely on real-time big data analytics to handle the vast and complex clusters of datasets. Here’s the state of big data today:  The forecasted market value of big data will reach $650 billion by 2029.  From 2010 to 2020, there has been a 5000% growth in the quantity of data created, captured, and…

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