The digital landscape has transformed dramatically over the years, reshaping how businesses engage with their audiences. This evolution is evident in the types of content being consumed – moving […] The post Revolutionizing Content with Intent-Driven Insights appeared first on TechTarget.
Product-led growth (PLG) models are driving greater buyer self-education and autonomy in conducting technology purchasing research than in previous years. PLG encourages buyers to explore and evaluate solutions independently through […] The post PLG: The Rise of Buyer Self-Education and the Essential Role of Experts appeared first on TechTarget.
Product-led growth (PLG) models are driving greater buyer self-education and autonomy in conducting technology purchasing research than in previous years. PLG encourages buyers to explore and evaluate solutions independently through […] The post PLG: The Rise of Buyer Self-Education and the Essential Role of Experts appeared first on TechTarget.
Almost overnight, artificial intelligence has jumped out of the pages of science fiction and into our business reality. Though not exactly like Data of Star Trek fame or the walking, […] The post A Marketer’s GenAI Field Guide: Five Prompting Tips and Lessons Learned So Far appeared first on TechTarget.
Almost overnight, artificial intelligence has jumped out of the pages of science fiction and into our business reality. Though not exactly like Data of Star Trek fame or the walking, […] The post A Marketer’s GenAI Field Guide: Five Prompting Tips and Lessons Learned So Far appeared first on TechTarget.
Generative AI (GenAI) is an exciting topic that’s created a lot of buzz across the IT landscape. Despite all the chatter, and that GenAI is not completely new, most businesses […] The post GenAI 101: Three Tips for Getting Started with AI Content Creation Tools appeared first on TechTarget.
For B2B marketers to effectively engage tech buyers, they must have a clear understanding of the type of media tech buyers prioritize when evaluating their purchasing options, as well as […] The post The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond appeared first on TechTarget.
As B2B marketers, we know that creating content requires a significant investment of time, energy and money. For that reason, it can be frustrating when the return falls short of […] The post Five Reasons Your Content is Underperforming and How to Get Back on Track appeared first on TechTarget.
Welcome to the last installment of our three-part blog series, in which we explore how to strengthen your email marketing efforts. In parts one and two, we presented tips for […] The post Crafting Engaging Email Copy: Do’s and Don’ts appeared first on TechTarget.
In this series, we share tips to create engaging copy for your buyers, from crafting effective emails to e-books, and more. In email marketing, subject lines are the first part […] The post Formulating Eye-Catching Subject Lines appeared first on TechTarget.
