As B2B marketers, we know that creating content requires a significant investment of time, energy and money. For that reason, it can be frustrating when the return falls short of […] The post Five Reasons Your Content is Underperforming and How to Get Back on Track appeared first on TechTarget.
Welcome to the last installment of our three-part blog series, in which we explore how to strengthen your email marketing efforts. In parts one and two, we presented tips for […] The post Crafting Engaging Email Copy: Do’s and Don’ts appeared first on TechTarget.
In this series, we share tips to create engaging copy for your buyers, from crafting effective emails to e-books, and more. In email marketing, subject lines are the first part […] The post Formulating Eye-Catching Subject Lines appeared first on TechTarget.