As B2B marketers, we know that creating content requires a significant investment of time, energy and money. For that reason, it can be frustrating when the return falls short of […] The post Five Reasons Your Content is Underperforming and How to Get Back on Track appeared first on TechTarget.
Independent, third-party authored content is the #1 most valued content by tech buyers, TechTarget and Enterprise Strategy Group’s 2024 Media Consumption Study reveals. Additionally, 87% of buyers say that credible, […] The post The Value of Independent Third-Party Content appeared first on TechTarget.
Welcome to the last installment of our three-part blog series, in which we explore how to strengthen your email marketing efforts. In parts one and two, we presented tips for […] The post Crafting Engaging Email Copy: Do’s and Don’ts appeared first on TechTarget.
In part one of this series, we delved into strategies for creating effective subject lines. Now, let’s discuss how to tie your message together with a compelling and persuasive call […] The post Sealing the Deal with Compelling CTAs: Good (and Bad!) Examples appeared first on TechTarget.
In this series, we share tips to create engaging copy for your buyers, from crafting effective emails to e-books, and more. In email marketing, subject lines are the first part […] The post Formulating Eye-Catching Subject Lines appeared first on TechTarget.
Watching what’s happened to some well-funded “big ideas”, I’ve been thinking about how this illuminates our own tech GTM experiences. Debacles like crypto’s $2T decline over 2022 or Softbank’s irrational […] The post Why Context and Quality in Lead Gen Beats Higher Volumes at Lowest Cost appeared first on TechTarget.