Unveiling the Power of Dark Data in Strategic Decision-Making

If you’ve never heard of dark data, you’re not alone. Setting aside the ominous name, dark data isn’t something that is inherently bad – although, in practice, it usually does end up this way. Dark data is usually unstructured data, though it can also be semi-structured or structured data that a business collects and stores but…

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The Role of Dark Data: Uncovering Insights in Unused Information

Dark data remains one of the greatest untapped resources in business. This is due to the vast amounts of usable data that exists within an organization, but is not utilized or analyzed to serve a specific purpose. These untapped sources could include customer information, transaction records, and more. Since dark data represents missed opportunities for…

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