Harnessing Data: From Resource to Asset to Product

Companies that are data-driven demonstrate improved business performance. McKinsey says that data and analytics can provide EBITDA (earnings before interest, taxes, depreciation, and amortization) increases of up to 25% [1]. According to MIT, digitally mature firms are 26% more profitable than their peers [2]. Forrester research found that organizations using data are three times more…

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