Data Intelligence: The Key to Empowered People and Decisions

McKinsey analysts predict that enterprise employees will rely on data for almost every decision come 2025. If true, this development would mark a significant departure from the current business modus operandi. According to our research, only 25% of enterprise data professionals believe their organization’s decision-making process is data-backed or strategic.  How are these two concepts – the perception of data…

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Becoming Data-Driven Without a Data Analyst

Data analysts are an important part of modern business, and this article will not argue otherwise. But it will argue that not every company, department, and team needs a data analyst to become data-driven. Before being hired as senior product manager of a data integration platform, I had little experience working directly with data tools. But I knew…

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