The Role of Dark Data: Uncovering Insights in Unused Information

Dark data remains one of the greatest untapped resources in business. This is due to the vast amounts of usable data that exists within an organization, but is not utilized or analyzed to serve a specific purpose. These untapped sources could include customer information, transaction records, and more. Since dark data represents missed opportunities for…

Read More

Storytelling with Data: Crafting Compelling Narratives

Imagine you’re in a meeting and the analytics team bombards you with numbers. Sales have dropped by X%. Ad spend has increased by Y%. Cost-per-click is now Z. The meeting ends, and you promptly forget everything. What if the analytics team had instead turned those raw numbers into a memorable narrative? That’s the idea behind…

Read More

Data Driven Customer Retention Strategies

Data driven marketing strategies supported by customer insights can significantly boost the customer experience, leading to higher customer retention rates. Each customer, or customer segment, is unique, and it is necessary to understand the behaviors and needs of each segment to truly connect with them on a personal level that keeps them coming back for…

Read More