How Can Data Visualization Help You Achieve Business Results?

Research has shown that many people learn best when they see a story or information depicted in an image. Graphs, charts with colors, lines and shapes can often tell a story and communicate issues, challenges and opportunities in a business environment. According to Forbes, “Almost eighty-thousand scientific studies attest that visual images promote retention.”  Let’s…

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The Analytics Sandwich: Understanding the Business Value of Data and AI

In discussions with data management professionals, conversations often veer toward the technical intricacies of migration to the cloud or algorithm optimization, overshadowing the core business objectives that originally spurred these initiatives. Yet, conversations with chief information officers (CIOs) and chief data officers (CDOs) reveal a relentless pursuit of concrete business value, a metric that determines…

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Granularity Is the True Data Advantage

Commerce today runs on data – guiding product development, improving operational efficiency, and personalizing the customer experience. However, many organizations fall into the trap of thinking that more data means more sales, when these two factors aren’t directly correlated. Often, executives will become overzealous in their digital transformations and cut blank checks for data collection,…

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