Granularity Is the True Data Advantage

Commerce today runs on data – guiding product development, improving operational efficiency, and personalizing the customer experience. However, many organizations fall into the trap of thinking that more data means more sales, when these two factors aren’t directly correlated. Often, executives will become overzealous in their digital transformations and cut blank checks for data collection,…

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The AI Playbook: Providing Important Reminders to Data Professionals

Eric Siegel’s “The AI Playbook” serves as a crucial guide, offering important insights for data professionals and their internal customers on effectively leveraging AI within business operations. The book, which comes out on February 6th, and its insights are captured in six statements: — Determine the value— Establish a prediction goal— Establish evaluation metrics— Prepare…

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