Storytelling with Data: Crafting Compelling Narratives

Imagine you’re in a meeting and the analytics team bombards you with numbers. Sales have dropped by X%. Ad spend has increased by Y%. Cost-per-click is now Z. The meeting ends, and you promptly forget everything. What if the analytics team had instead turned those raw numbers into a memorable narrative? That’s the idea behind…

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How to Use Analytics in Web Development

It may sound a little dramatic, but in today’s ever-evolving world, data is vital. Data can be huge in boosting your business revenue and exposure. Knowing your data means being able to offer continuous improvement and optimization, which in turn will allow you to deliver even better user experiences. You can track who’s looking at your…

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Data Driven Customer Retention Strategies

Data driven marketing strategies supported by customer insights can significantly boost the customer experience, leading to higher customer retention rates. Each customer, or customer segment, is unique, and it is necessary to understand the behaviors and needs of each segment to truly connect with them on a personal level that keeps them coming back for…

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Real-Time Big Data Analytics

Businesses today rely on real-time big data analytics to handle the vast and complex clusters of datasets. Here’s the state of big data today:  The forecasted market value of big data will reach $650 billion by 2029.  From 2010 to 2020, there has been a 5000% growth in the quantity of data created, captured, and…

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