Fundamentals of Data Virtualization

Organizations are increasingly employing innovative technology called “data virtualization” (DV) to tackle high volumes of data from varied sources. Data virtualization is widely used in enterprise resource planning (ERP), customer relationship management (CRM), and sales force automation (SFA) systems to collect and aggregate multi-source data. From multi-sourced data acquisition to advanced analytics, this technology seems…

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Data Activation: The Key to Taking Data Reports to the Next Level

Let’s talk about an inconvenient truth: For the typical business, data reporting has a tendency to fall short of producing the desired outcomes. Despite the significant resources that organizations often invest in producing data reports – and in the data collection, governance, and analytics processes that happen prior to reporting – the people who actually…

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In Search of Data Model Repeatability

Everybody wants to be data-driven–that much is clear. But that desire doesn’t necessarily translate into real business results, especially in competitive industries like ecommerce. Data quality has long been a burr in the side of would-be data champions. The need to cleanse and normalize dirty and inconsistent data often consumes the lion’s share of the…

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