When implemented and activated correctly, intent data can serve as a compass, providing a clear view into the needs of your potential customers as they make their way through the […] The post Charting a Course to ROI: Navigating Intent Data Challenges Effectively appeared first on TechTarget.
Many B2B organizations are beginning to harness the power of intent data to optimize their go-to-market strategy and reach buying teams in ways they have never been able to before. […] The post Four Secrets to Harness the Power of Intent Data appeared first on TechTarget.
Every day clients come to us with lists of people they want to target. Their lists are built from three classic building blocks: A combination of titles associated with past […] The post 3 Ways to Maximize Lead Gen Potential by Working From the “Outside In” appeared first on TechTarget.
Watching what’s happened to some well-funded “big ideas”, I’ve been thinking about how this illuminates our own tech GTM experiences. Debacles like crypto’s $2T decline over 2022 or Softbank’s irrational […] The post Why Context and Quality in Lead Gen Beats Higher Volumes at Lowest Cost appeared first on TechTarget.
A lot is said about the benefits of ABM, but less is said around the effort ABM requires. ABM is often more work per account than other marketing activities because […] The post 3 Ways to Use Intent Data to Improve ABM Outcomes appeared first on TechTarget.