“Data is the new soil.” This may sound like hyperbole, but in the world of B2B tech marketing and sales, they ring true. In fact, Gartner reports that 60% of […] The post When Data Flows, Deals Flow: The Importance of Multi-Directional Syncing appeared first on TechTarget.
Recently, TechTarget connected with Partner Marketing executives Angela Motiani (Head of Partner Demand Generation at Klaviyo), Kristina Onyon (Director of Partner Marketing at Cloudflare) and Rachna Gupta (VP of Marketing […] The post 10 Strategic Demand Best Practices for Successful Partnerships appeared first on TechTarget.
The digital landscape has transformed dramatically over the years, reshaping how businesses engage with their audiences. This evolution is evident in the types of content being consumed – moving […] The post Revolutionizing Content with Intent-Driven Insights appeared first on TechTarget.
The landscape of B2B tech marketing is rapidly evolving, driven by significant shifts in how buyers engage with businesses. The most significant of these shifts are the elimination of third-party […] The post Three Trends Shaping the Future of Buyer Engagement appeared first on TechTarget.
Imagine you’re a stellar marketing leader and have generated real results as you strategically execute your go-to-market (GTM) motions. You’re vigorously working to increase your brand’s share of voice within […] The post Step aside, MQLs. Buying signals are here to stay. appeared first on TechTarget.
Imagine you’re a stellar marketing leader and have generated real results as you strategically execute your go-to-market (GTM) motions. You’re vigorously working to increase your brand’s share of voice within […] The post Step aside, MQLs. Buying signals are here to stay. appeared first on TechTarget.
While many demand gen marketers are using intent data to drive better campaign outcomes, it’s been more challenging for partner and channel marketers to incorporate intent into their complex go-to-market […] The post Intent Data + Partner Marketing: Six Innovative Use Cases that Drive Pipeline appeared first on TechTarget.
The current B2B landscape is ripe with sales technologies and tools, making it essential for companies to avoid tool overload, and instead focus on the right solutions for their objectives. […] The post Harness Technology, Training and Intent for Maximum Sales Results appeared first on TechTarget.
When implemented and activated correctly, intent data can serve as a compass, providing a clear view into the needs of your potential customers as they make their way through the […] The post Charting a Course to ROI: Navigating Intent Data Challenges Effectively appeared first on TechTarget.
Many B2B organizations are beginning to harness the power of intent data to optimize their go-to-market strategy and reach buying teams in ways they have never been able to before. […] The post Four Secrets to Harness the Power of Intent Data appeared first on TechTarget.
