When implemented and activated correctly, intent data can serve as a compass, providing a clear view into the needs of your potential customers as they make their way through the […] The post Charting a Course to ROI: Navigating Intent Data Challenges Effectively appeared first on TechTarget.
As B2B marketers, we know that creating content requires a significant investment of time, energy and money. For that reason, it can be frustrating when the return falls short of […] The post Five Reasons Your Content is Underperforming and How to Get Back on Track appeared first on TechTarget.
Welcome to the last installment of our three-part blog series, in which we explore how to strengthen your email marketing efforts. In parts one and two, we presented tips for […] The post Crafting Engaging Email Copy: Do’s and Don’ts appeared first on TechTarget.