In a freshly published Enterprise Strategy Group study, Marketing tops the list of areas where companies are applying GenAI with 35% of respondents currently using it and 45% seeing future […] The post 4 Tips to Help Partner Marketers Leverage Generative AI: Advice from Dell Technologies’ Cheryl Cook appeared first on TechTarget.
During BrightTALK’s event, Reach: Intent. Content. Demand., Michael Latchford (VP, Strategic Alliances & Partner Marketing at TechTarget) hosted a panel discussion entitled Guiding the IT Buying Journey: Strategies for Partner […] The post Guiding the B2B Technology Buyer’s Journey: 4 Key Takeaways for Partner Marketers appeared first on TechTarget.
As 2024 planning ramps up, partner marketing leaders in B2B tech are under more pressure than ever to create pipeline and demonstrate ROI despite lean teams, tight budgets and shifting […] The post 3 Steps to Make the Most of Your Partner Marketing Budget in 2024 appeared first on TechTarget.
As more and more pressure is placed on partner marketing teams to execute and scale their programs, having a strong plan in place is critical to the road to success. […] The post 3 Critical Elements of a Successful Partner Marketing Plan appeared first on TechTarget.