AI Is Now A Core Capability Of BI Platforms

Scientists estimate that insects account for 80% of all animal life on Earth. It’s no wonder that you can’t walk even one foot into a forest without stepping on something crawling or being overwhelmed with buzzing and biting insects. While I am not ready to say that AI-based functionality accounts for 80% of a typical…

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Fundamentals of Descriptive Analytics

In descriptive analytics, data aggregation, and data mining techniques are used to collect and review the historical data of a business to gauge the past performance. The most common example of descriptive analytics is the reports that a user gets from Google Analytics tools. A web server’s summarized performance reports may help the user analyze…

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Enhancing the Reliability of Predictive Analytics Models

Predictive analytics is a branch of analytics that identifies the likelihood of future outcomes based on historical data. The goal is to provide the best assessment of what will happen in the future. Basically, predictive analytics answers the question “What will happen?” The value of predictive analytics lies in enabling business enterprises to proactively anticipate…

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Demystifying Advanced Analytics: Which Approach Should Marketers Take?

“Advanced analytics” has been the new buzzword on every organization’s mind for the past several years. Recent advancements in machine learning have promised to optimize every arm of an organization – from marketing and sales to supply-chain operations.  For some, investments in advanced analytics have been worth the hype. Those who succeed can gain a…

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Preparing for La Niña: Adopting Predictive Maintenance Before Hurricane Season

With a La Niña watch issued for the summer, businesses operating in hurricane-prone regions face heightened concerns about the impending storm season. La Niña heavily impacts the wind shear and atmospheric conditions over the Atlantic, where most hurricanes form thanks to its warm waters. It’s rare to go a year without a hurricane hitting some part of…

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Demystifying Data Analytics Models

In today’s global landscape, organizations worldwide are increasingly turning to data analytics to enhance their business performance. Research conducted by McKinsey Consulting revealed that data-driven companies not only experience above-market growth but also witness EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) increases of up to 25% [1]. Additionally, Forrester’s findings indicate that organizations utilizing…

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The FAAR Framework for Consuming Insights from Data and Analytics 

Faced with overwhelming amounts of data, organizations across the world are looking at leveraging data and analytics (D&A) to derive insights to increase revenue, reduce costs, and mitigate risks. McKinsey found that insight-driven companies report EBITDA (earnings before interest, taxes, depreciation, and amortization) increases of up to 25% [1]. According to Forrester, organizations that use data and insights…

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How to Become a Citizen Data Scientist

The job responsibilities of a citizen data scientist include dealing with new data, using automated tools to process big data, and creating additional models to gain additional insights. Their primary job is not to make predictions directly from big data, or develop prescriptive analytics, but to build models and use tools that accomplish those goals….

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AI-Driven Predictive Analytics: Turning the Table on Fraudsters

Fraud techniques, including phishing, vishing, deepfakes, and other scams are becoming increasingly sophisticated – making it easier than ever to perpetuate fraud at scale. This is placing businesses in danger of financial losses, and trust and reputational damage. Now, there’s an alarming trend among organized crime rings that have the potential to defraud enterprises of…

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15 Essential Data Mining Techniques

Data mining techniques can be applied across various business domains such as operations, finance, sales, marketing, and supply chain management, among others. When executed effectively, data mining provides a trove of valuable information, empowering you to gain a competitive advantage through enhanced strategic decision-making. At its core, data mining is a method employed for the…

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