In a recent Partners GTM Survey, 73% of companies with a partner program said that they rely on partners for +25% of their revenue. However, partner marketing teams are most […] The post Maximizing Impact with Limited Resources in Partner and Channel Marketing appeared first on TechTarget.
Account-based marketing (ABM) has become a fundamental strategy for many tech organizations to engage target accounts more effectively and drive more revenue overall. Now, as ABM teams have settled into […] The post Three Predictions for the Future of ABM and How to Prepare appeared first on TechTarget.
Recently, TechTarget connected with Partner Marketing executives Angela Motiani (Head of Partner Demand Generation at Klaviyo), Kristina Onyon (Director of Partner Marketing at Cloudflare) and Rachna Gupta (VP of Marketing […] The post 10 Strategic Demand Best Practices for Successful Partnerships appeared first on TechTarget.
Look, I know what you must be thinking: “Oh no, yet another blog post about Marketing and Sales misalignment … What more can be said on this topic?”. But even […] The post Tracking Towards the Same Goal: 3 Tips for Better MarTech Implementation and Adoption by Both Sales and Marketing appeared first on TechTarget.
Data shows that B2B buying decisions are made by collaborative groups – and the number of people within these buying groups is growing. According to Gartner, an average of 11 […] The post Multi-Threading: Successfully Bring Buying Teams Together appeared first on TechTarget.
