Marketing budgets are never entirely safe. While it may seem like pressure is easing as global economic estimates turn slightly sunnier, consumer demand is still getting more expensive to capture and close – which means scrutiny from finance chiefs is as tough as ever. To keep investment flowing, CMOs need to get better at not only boosting […]
The post How GenAI Bridges the Data Gap Between CMOs and CFOs appeared first on DATAVERSITY.
Go to Source
Author: Harriet Durnford-Smith