As B2B marketers, we know that creating content requires a significant investment of time, energy and money. For that reason, it can be frustrating when the return falls short of […] The post Five Reasons Your Content is Underperforming and How to Get Back on Track appeared first on TechTarget.
Independent, third-party authored content is the #1 most valued content by tech buyers, TechTarget and Enterprise Strategy Group’s 2024 Media Consumption Study reveals. Additionally, 87% of buyers say that credible, […] The post The Value of Independent Third-Party Content appeared first on TechTarget.
In part one of this series, we delved into strategies for creating effective subject lines. Now, let’s discuss how to tie your message together with a compelling and persuasive call […] The post Sealing the Deal with Compelling CTAs: Good (and Bad!) Examples appeared first on TechTarget.
In this series, we share tips to create engaging copy for your buyers, from crafting effective emails to e-books, and more. In email marketing, subject lines are the first part […] The post Formulating Eye-Catching Subject Lines appeared first on TechTarget.