“Data is the new soil.” This may sound like hyperbole, but in the world of B2B tech marketing and sales, they ring true. In fact, Gartner reports that 60% of […] The post When Data Flows, Deals Flow: The Importance of Multi-Directional Syncing appeared first on TechTarget.
The digital landscape has transformed dramatically over the years, reshaping how businesses engage with their audiences. This evolution is evident in the types of content being consumed – moving […] The post Revolutionizing Content with Intent-Driven Insights appeared first on TechTarget.
While many demand gen marketers are using intent data to drive better campaign outcomes, it’s been more challenging for partner and channel marketers to incorporate intent into their complex go-to-market […] The post Intent Data + Partner Marketing: Six Innovative Use Cases that Drive Pipeline appeared first on TechTarget.
