This blog is a guest post from our friends at LeanData. There’s a popular Goldilocks analogy gaining momentum in B2B sales and marketing circles that states: Leads are too narrow. […] The post Transforming Your GTM Approach from Leads to Buying Groups appeared first on TechTarget.
In an era of overflowing email inboxes and limited attention spans, all sales reps understand the struggle to generate engagement with prospects via email. In our recent survey of 600+ […] The post Balancing GenAI and Human Touch in Sales Outreach appeared first on TechTarget.
The current B2B landscape is ripe with sales technologies and tools, making it essential for companies to avoid tool overload, and instead focus on the right solutions for their objectives. […] The post Harness Technology, Training and Intent for Maximum Sales Results appeared first on TechTarget.
Data shows that B2B buying decisions are made by collaborative groups – and the number of people within these buying groups is growing. According to Gartner, an average of 11 […] The post Multi-Threading: Successfully Bring Buying Teams Together appeared first on TechTarget.
