10 Strategic Demand Best Practices for Successful Partnerships

Recently, TechTarget connected with Partner Marketing executives Angela Motiani (Head of Partner Demand Generation at Klaviyo), Kristina Onyon (Director of Partner Marketing at Cloudflare) and Rachna Gupta (VP of Marketing […] The post 10 Strategic Demand Best Practices for Successful Partnerships appeared first on TechTarget.

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PLG: The Rise of Buyer Self-Education and the Essential Role of Experts

Product-led growth (PLG) models are driving greater buyer self-education and autonomy in conducting technology purchasing research than in previous years. PLG encourages buyers to explore and evaluate solutions independently through […] The post PLG: The Rise of Buyer Self-Education and the Essential Role of Experts appeared first on TechTarget.

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