April 30, 2025
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data culture

4 Key Reasons to Build a Data Culture

bizadmin01 mins

Understanding the importance of data culture requires recognizing its pivotal role in shaping how organizations operate and innovate. A strong data culture instills a mindset where decisions are driven by data, fostering an environment that values evidence over intuition. This cultural shift enables organizations to harness the full potential of their data assets, leading to…

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Data Intelligence: The Key to Empowered People and Decisions

bizadmin01 mins

McKinsey analysts predict that enterprise employees will rely on data for almost every decision come 2025. If true, this development would mark a significant departure from the current business modus operandi. According to our research, only 25% of enterprise data professionals believe their organization’s decision-making process is data-backed or strategic.  How are these two concepts – the perception of data…

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Becoming Data-Driven Without a Data Analyst

bizadmin01 mins

Data analysts are an important part of modern business, and this article will not argue otherwise. But it will argue that not every company, department, and team needs a data analyst to become data-driven. Before being hired as senior product manager of a data integration platform, I had little experience working directly with data tools. But I knew…

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