As the business intelligence solution market evolves, it may be difficult for an organization to know when to invest in these tools, and which tools are best for enterprise and user needs. In this article, we will discuss the benefits of implementing BI tools within your organization. There are many benefits of business intelligence, and…
I call it a “data crime” when someone is abusing or misusing data. When we understand these stories and their implications, it can help us learn from mistakes and prevent future data crimes. The stories can also be helpful if you have to explain the importance of data management to someone. The Story After a series…
Dark data remains one of the greatest untapped resources in business. This is due to the vast amounts of usable data that exists within an organization, but is not utilized or analyzed to serve a specific purpose. These untapped sources could include customer information, transaction records, and more. Since dark data represents missed opportunities for…
Imagine you’re in a meeting and the analytics team bombards you with numbers. Sales have dropped by X%. Ad spend has increased by Y%. Cost-per-click is now Z. The meeting ends, and you promptly forget everything. What if the analytics team had instead turned those raw numbers into a memorable narrative? That’s the idea behind…
Data driven marketing strategies supported by customer insights can significantly boost the customer experience, leading to higher customer retention rates. Each customer, or customer segment, is unique, and it is necessary to understand the behaviors and needs of each segment to truly connect with them on a personal level that keeps them coming back for…
