How to Build a High-Performance Analytics Team

When most people think of analytics, they tend to picture a rigidly left-brained data scientist more at home with computer programming than creativity. But analytics leader and author John K. Thompson challenges such a notion. During his keynote presentation at DATAVERSITY’s Enterprise Analytics Online event, he proposed instead that the members of an analytics team can be…

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Data Concierge: Driving Business Intelligence Collaboration

Discerning businesses are ensuring each area of their organizations has access to performance metrics. Armed with data, their teams can accelerate decision-making, respond to client and marketplace demands, and mitigate risks. The issue is many organizations have segregated data environments. Each department often has its own data management platform that may not integrate with other…

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Demystifying Advanced Analytics: Which Approach Should Marketers Take?

“Advanced analytics” has been the new buzzword on every organization’s mind for the past several years. Recent advancements in machine learning have promised to optimize every arm of an organization – from marketing and sales to supply-chain operations.  For some, investments in advanced analytics have been worth the hype. Those who succeed can gain a…

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The Role of Citizen Data Scientists vs. Data Scientists in Augmented Analytics

If you are an IT professional, a business manager, or an executive, you have probably been following the progress of the citizen data scientist movement. For a number of years, Gartner and other technology research and analysis firms have predicted and monitored the growth of this phenomenon.  In fact, in 2017, Gartner predicted that 40% of data science…

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