Demystifying Advanced Analytics: Which Approach Should Marketers Take?

“Advanced analytics” has been the new buzzword on every organization’s mind for the past several years. Recent advancements in machine learning have promised to optimize every arm of an organization – from marketing and sales to supply-chain operations.  For some, investments in advanced analytics have been worth the hype. Those who succeed can gain a…

Read More

The Role of Citizen Data Scientists vs. Data Scientists in Augmented Analytics

If you are an IT professional, a business manager, or an executive, you have probably been following the progress of the citizen data scientist movement. For a number of years, Gartner and other technology research and analysis firms have predicted and monitored the growth of this phenomenon.  In fact, in 2017, Gartner predicted that 40% of data science…

Read More