Building an Effective Data Strategy for Edge Deployments

Data analytics and integration are the key components of building a data strategy. For organizations to have an effective data strategy, it requires the definition of measurable metrics and proper consideration of all data sources. An effective data strategy also needs to define how data can be moved from various sources to a location where…

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Crossing the Data Divide: Framework for Selling Data Initiatives

Deja Vu All Over Again Something interesting has been happening to me over the last few months that I’ve not experienced in a while. Smart and experienced CIOs and their data leaders have been asking me for input regarding how to sell the value of a data program. The question is a clear sign of…

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Data Driven Customer Retention Strategies

Data driven marketing strategies supported by customer insights can significantly boost the customer experience, leading to higher customer retention rates. Each customer, or customer segment, is unique, and it is necessary to understand the behaviors and needs of each segment to truly connect with them on a personal level that keeps them coming back for…

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Best Practices for Migrating Applications to the Cloud

It is no secret that cloud migration and transformation helps your business attain desired growth, cost savings, agility, and profitability. With these, your team is able address customer needs faster, monitor app performance, and scale applications according to demand. App migration can be time-consuming, and you cannot afford to mess with the process. And a…

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