The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond   

For B2B marketers to effectively engage tech buyers, they must have a clear understanding of the type of media tech buyers prioritize when evaluating their purchasing options, as well as […] The post The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond    appeared first on TechTarget.

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3 Areas of Improvement to Drive Channel Marketing Success

Like many pipeline and revenue-generating teams, there’s incredible pressure and expectations for channel marketing programs to drive growth this year. Despite the uncertainty channel teams face, leaders are still optimistic […] The post 3 Areas of Improvement to Drive Channel Marketing Success appeared first on TechTarget.

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