September 9, 2024
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EMEA

With Selipsky Out, What’s Next For AWS?

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On May 14, AWS announced Adam Selipsky’s departure as CEO and that Matt Garman, AWS senior VP of sales and marketing, would replace him in June. Selipsky’s reasoning for this move was to “spend more time with family for a while, recharge a bit, and create some mental free space to reflect and consider the…

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Tracking Towards the Same Goal: 3 Tips for Better MarTech Implementation and Adoption by Both Sales and Marketing

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Look, I know what you must be thinking: “Oh no, yet another blog post about Marketing and Sales misalignment … What more can be said on this topic?”. But even […] The post Tracking Towards the Same Goal: 3 Tips for Better MarTech Implementation and Adoption by Both Sales and Marketing appeared first on TechTarget.

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3 Areas of Improvement to Drive Channel Marketing Success

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Like many pipeline and revenue-generating teams, there’s incredible pressure and expectations for channel marketing programs to drive growth this year. Despite the uncertainty channel teams face, leaders are still optimistic […] The post 3 Areas of Improvement to Drive Channel Marketing Success appeared first on TechTarget.

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