Intent Data + Partner Marketing: Six Innovative Use Cases that Drive Pipeline

While many demand gen marketers are using intent data to drive better campaign outcomes, it’s been more challenging for partner and channel marketers to incorporate intent into their complex go-to-market […] The post Intent Data + Partner Marketing: Six Innovative Use Cases that Drive Pipeline appeared first on TechTarget.

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Why Context and Quality in Lead Gen Beats Higher Volumes at Lowest Cost

Watching what’s happened to some well-funded “big ideas”, I’ve been thinking about how this illuminates our own tech GTM experiences. Debacles like crypto’s $2T decline over 2022 or Softbank’s irrational […] The post Why Context and Quality in Lead Gen Beats Higher Volumes at Lowest Cost appeared first on TechTarget.

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