Demystifying Data Analytics Models

In today’s global landscape, organizations worldwide are increasingly turning to data analytics to enhance their business performance. Research conducted by McKinsey Consulting revealed that data-driven companies not only experience above-market growth but also witness EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) increases of up to 25% [1]. Additionally, Forrester’s findings indicate that organizations utilizing…

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How to Become a Citizen Data Scientist

The job responsibilities of a citizen data scientist include dealing with new data, using automated tools to process big data, and creating additional models to gain additional insights. Their primary job is not to make predictions directly from big data, or develop prescriptive analytics, but to build models and use tools that accomplish those goals….

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Fundamentals of Predictive Analytics

Predictive analytics (PA) is a subfield of data analytics and business intelligence that deals with an in-depth analysis of past events and forecasts of future events. This specialized branch of data analytics combines the power of data mining, data modeling, artificial intelligence (AI), and machine learning (ML) to make probabilistic predictions of future events. Predictive analytics relies…

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