Most B2B marketing organizations are not short on activity. They are short on learning.

Campaigns keep shipping. Dashboards keep glowing. But scratch the surface and a harder truth emerges: Many teams repeat last year’s playbooks while markets, buyers, and channels move faster than they do. The risk is not doing too little. It is learning too slowly. That risk is rising. The majority of firms now default to playing it safe, while…

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Celonis Buys Ikigai Labs To Provide The Context Engine For Enterprisewide AI Adoption

Celonis just announced its intention to acquire Ikigai Labs, a San Francisco-based start-up focusing on AI-powered decision intelligence. Ikigai Labs specializes in software for complex forecasting scenarios based on large graphical models, working closely also with the Massachusetts Institute of Technology (MIT). This acquisition will bring together Celonis’ process intelligence graph technology with Ikigai Labs’…

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Cognitive Sovereignty: Protect Human Judgment In An AI‑Saturated World

Cognitive sovereignty describes the human ability to think independently amid AI‑generated outputs. This post explores why data literacy and humans in the loop are critical to sustaining sound judgment. Go to Source Author: Kim Herrington

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Build Trust In Your Agency’s AI

As AI use grows in government, people are asking important questions about fairness, control, and responsibility. This blog looks at how public agencies can build trust by focusing on clear communication, ethical design, and employee involvement. It shows that trust isn’t just a nice-to-have — it’s key to making AI work for everyone. Go to…

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