PLG: The Rise of Buyer Self-Education and the Essential Role of Experts

Product-led growth (PLG) models are driving greater buyer self-education and autonomy in conducting technology purchasing research than in previous years. PLG encourages buyers to explore and evaluate solutions independently through […] The post PLG: The Rise of Buyer Self-Education and the Essential Role of Experts appeared first on TechTarget.

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Predictions 2024: GenAI And Partners Help B2B Marketing, Sales, And Product Endure A Wild Ride Ahead

B2B marketing, sales, and product functions in 2024 will face disruption and opportunity from generative AI, making alignment more critical than ever. Learn more about what’s coming in 2024. Go to Source Author: Laura Ramos

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