The digital landscape has transformed dramatically over the years, reshaping how businesses engage with their audiences. This evolution is evident in the types of content being consumed – moving […] The post Revolutionizing Content with Intent-Driven Insights appeared first on TechTarget.
Technology buyers in our 2024 Media Consumption Study have spoken and the results are in: Buyers are spending more time with independent sources of information than anywhere else when researching tech […] The post Tech Buyers’ Most Trusted Research Sources appeared first on TechTarget.
Technology buyers in our 2024 Media Consumption Study have spoken and the results are in: Buyers are spending more time with independent sources of information than anywhere else when researching tech […] The post Tech Buyers’ Most Trusted Research Sources appeared first on TechTarget.
The technology landscape is poised for significant change in 2024, with many purchase drivers and disruptors impacting your current customers’ and prospects’ tech investments. It’s essential organizations, like yours, stay […] The post Five Top Technology Investment Drivers for 2024 appeared first on TechTarget.
While many demand gen marketers are using intent data to drive better campaign outcomes, it’s been more challenging for partner and channel marketers to incorporate intent into their complex go-to-market […] The post Intent Data + Partner Marketing: Six Innovative Use Cases that Drive Pipeline appeared first on TechTarget.
In today’s uncertain economic climate, B2B technology Partner Marketers are under more pressure than ever to hit aggressive partner pipeline targets while demonstrating ROI. Generating leads isn’t enough – effective […] The post Five Demand Generation Best Practices to Help You Build Partner Pipeline appeared first on TechTarget.
As B2B marketers, we know that creating content requires a significant investment of time, energy and money. For that reason, it can be frustrating when the return falls short of […] The post Five Reasons Your Content is Underperforming and How to Get Back on Track appeared first on TechTarget.
